Elegant. intelligent.
in-home product sampling.
“The true profitability in the beauty business is repeat.
The true cost in the beauty business is trial.”
-John Demsey, Executive Group President, Estée Lauder
Cover5 is the most impactful and affordable way to do product sampling, in the most valuable location there is—consumers’ homes.
RECENT RESULTS FROM A COVER5 IN-HOME CAMPAIGN
96% 23% 67% 78%
RECALL PURCHASE
RATE
INTENT TO
PURCHASE
SHARED SAMPLE
Cover5 packages beauty and CPG product samples with iconic magazines and delivers them to the home of targeted consumers, creating an immersive brand experience with an unbeatable ROI.